Privacy Policy of hotel-muerren-palace.ch

This website collects some Personal Data from its Users.

Content

• Types of Data collected
• Mode and place of processing the Data
• The purpose of processing
• Detailed information on the processing of Personal Data
• Additional information about Data collection and processing
• Cookie-Policy

Privacy Policy

Marketing automation with Mautic

We use Mautic on this website, an open source tool for marketing automation. It is an analysis and tracking software for the allocation and storage of usage data (e.g. browser used, last page visited, duration of visit). The software uses this information to individualize our marketing measures and better align them with the interests of each individual user. The software also helps us to better evaluate the success of individual marketing measures.

Mautic is hosted on the same server as our website in Switzerland. Data is not passed on to third parties. We collect and process data with Mautic only to the extent necessary to achieve our business objectives with you.

The way Mautic works is expressed through:

a) E-mail marketing and campaigns
Email marketing involves sending you personalized emails. These are partly based on usage behavior on the website, when reading our emails and when interacting with the links contained therein. We also send e-mails as part of campaigns.

b) Landing pages
Landing pages are special websites that have been defined as the target of advertising campaigns. They usually contain interaction options.

The software uses various technical processes to assign individual activities to anonymous profiles or – with prior consent – to the profiles of individual users:

c) Tracking pixels
In order to recognize whether, for example, an e-mail has been opened, Mautic uses so-called tracking pixels. These are used to load a small graphic from the provider’s server, which has previously been assigned to an individual user profile.

d) Personalized web links
In order to recognize whether, for example, a user calls up a link from an e-mail, Mautic adds a unique identifier to these links, which has previously been assigned to an individual user profile.

e) IP address
The IP address currently used by website visitors is transmitted to us each time our website is accessed.Mautic uses this to recognize users of the website.

The data collected in the process is as follows

• the activity on our website
• the number of page views and length of stay of the website visitor
• the click path of the respective visitor
• Downloads of files provided via the website
• Visits to landing pages
• Opening of emails from newsletters and campaigns

As part of a registration on the website, we collect through the use of Mautic:

• Contact details (such as name, postal or e-mail address, telephone number).
• Business contact details (such as your job title, the name of a business, business e-mail address, telephone or fax number).
• the IP address of the terminal device from which the website is used (a sequence of numbers that identifies your current computer connection on the Internet)

The released data is clearly recognizable for the user by filling out a form. The data required to send the form is indicated.

Mautic is only used if you have expressly given your consent to the use of so-called “first-party cookies” when using our website for the first time. You can revoke this consent at any time by contacting the contact person named above. In this case, all tracking data collected using Mautic will be deleted immediately.

Cookie Policy